Category: Shopping

How To Make Shopping Black Friday/Cyber Monday Pay Off

November 28, 2024Megan HerrenBusiness, Holidays, Shopping

The holiday shopping season is a profitable period for retailers. So it should come as no surprise to consumers that many stores now begin stocking shelves with Christmas decor and other holiday-related items as early as September, reminding shoppers that the countdown is on until the holidays arrive.

Historically, Black Friday has been the busiest day for retailers, but Cyber Monday has increasingly become a go-to holiday shopping opportunity. Now largely known as BFCM, Black Friday Cyber Monday is undoubtably the busiest time of year for retailers. These days can be a make-or-break period for many merchants. According to Drip, an e-commerce customer data aggregator, Cyber Monday was the biggest shopping day in 2023, with shoppers spending $12.4 billion – a 9.6 percent year-over-year increase. The National Retail Federation reported a record 200.4 million shoppers participated in Black Friday and Cyber Monday sales in 2023.

As people consider their BFCM shopping plans for 2024, these tips can help them make the most of these unique opportunities.

Become A Price Connoisseur

Consumers who would feel right at home calling out correct prices on “The Price is Right” will have an advantage come the holiday shopping season. By understanding the standard retail price on many items, it is easier to know just how customer-friendly BFCM deals are. Consumers can look at the advertisements in newspapers or online and only shop the best deals to save money.

Pay Attention To Early Bird Deals

BFCM is a great opportunity to save, and many retailers have extended this exclusive price-slashing period to offer “sneak peeks” and “early bird” opportunities that precede Black Friday and Cyber Monday. Shoppers can keep an eye out for early BFCM deals to save even more money.

Explore Loyalty Rewards

Shoppers who are part of stores’ rewards programs, whether that entails earning loyalty points or having a store credit card, may be eligible for additional perks. Although one’s email inbox may be overflowing this time of year with promotions, individuals should double-check their accounts to see if they’ve been given early access to sales or special coupon codes that can bring prices down even further. Some retailers also may utilize digital coupons that need to be “clipped,” which is basically saving them to a loyalty account.

Plan The Shopping List In Advance

A complete shopping list at the ready can make it easier to shop for specific items during Black Friday or Cyber Monday hours.

Avoid Impulse Buying

It may be tempting to grab many different items because the prices seem so good. However, sticking to a list and only shopping for necessary items is an effective way to avoid overspending.

Don’t Forget Small Businesses

Be sure to check out the sales at local small businesses during BFCM as well as Small Business Saturday. Shoppers may find that deals at smaller retailers rival those at larger chains.

Black Friday and Cyber Monday present chances to save. Making the most of these shopping opportunities can translate to scoring holiday gifts at the lowest prices possible.

Gift Ideas For High School Graduates

May 18, 2023MBEhleGift Ideas, Seniors, Shopping

The class of 2023 soon will be donning their caps and gowns and receiving their diplomas. After commencement ceremonies, graduation parties will soon follow. For party guests, that means finding the right gifts for grads.

Some high school graduates will continue their studies at colleges and universities. Others may pursue careers in various trades. Still, some graduates may be ready to enter the workforce right away. No matter the direction, these gifts can treat graduates to something special.

Travel Accessories

Graduates may want to go on a trip before they take the next step in their lives. Quality travel gear is a worthy investment. Select luggage that won’t exceed airport carry-on limits so grads can cut the baggage check lines when they dart away to locales near or far. Carry-on bags also fit easily in bus cargo areas or in the trunks of cars. Pair the gifts with standard or digital luggage tags.

Streaming TV Device

While it’s certainly possible to watch favorite shows or films on mobile devices, viewing is that much clearer on televisions. Rather than graduates having to invest in cable television wherever they go, streaming devices like AppleTV or Roku are portable, which means they can be used at home, in a dorm room or on vacation.

Secured Credit Card

Individuals typically are eligible to apply for credit cards once they reach age 18, which is the age most students are when they graduate high school. Credit cards are one method of establishing solid credit, so it can be beneficial for a teen to have one. But it can be challenging for individuals with no credit histories to get approval. A secured card, according to CapitalOne, is a credit card that requires money deposited with the credit card issuer in order to open the account. This security deposit is held by the issuer as long as the account is open. Often the security deposit is the same as the credit limit. Gift-givers can help establish secured cards for grads by providing the funds for the security deposits.

Wireless Earbuds Or Headphones

Upgrade grads’ audio with the newest wireless earbuds or headphones. This way they can take them to the gym or use them to listen to shows or music while sharing spaces with others, including college roommates.

Smartphone Wallet Case

Teenagers are seldom without their phones. A smartphone wallet case enables graduates to stash IDs, credit or debit cards and some cash into specially designed pockets built into the phone cases. This keeps all essentials in one spot.

Framed Memorabilia

Whether a graduate was a star athlete or a premier member of the marching band, gift-givers can provide special memories of time spent in school. Frame ticket stubs, sports jerseys, show programs, or other memorabilia that commemorates a graduate’s glory days at their alma mater.

5 Reasons To Shop Small Versus Big Box

November 24, 2022MBEhleBusiness, Christmas, Holidays, Seasonal, Shopping

The importance of small businesses to the economy cannot be overstated. Though national chains often garner publicity, local businesses are equally, if not exceedingly, worthy of attention.

What defines a small business as “small” varies significantly, but these businesses are generally privately owned and generate far less revenue than big corporations. General consensus also defines small businesses as companies with fewer than 500 paid employees, according to the U.S. Small Business Administration.

Here’s a deep look at why small businesses are so vital, and why consumers should direct more of their purchasing power to smaller companies rather than the big box retailers and other national chains.

1. Autonomy And Diversity

The layout and offerings at national chains will be identical whether you live in the mountains or at the beach. Big box stores follow a consistent marketing strategy and look the same regardless of where they are located. That familiarity can come at the cost of variety. On the other hand, an independent business offers the products and services that are reflective of the customers and the community they serve.

2. Local Hiring Strategy

Certain big box retailers will hire local residents, but hiring policies may push for promoting from within the organization. This could mean relocating an employee rather than bringing in someone from the community who may be more in tune with local sensibilities. Small businesses may be more inclined to hire residents they know and keep hiring centralized to the local area – something that keeps more resources and money in the community.

3. Adaptability And Change

Local businesses can move more quickly to respond to economic factors that require change. Since they are focused more on the needs of their customers rather than stockholders, changes can be implemented rapidly without having to go through red tape, meetings and updates to corporate policies. Changes also can be customized to the local community at large.

4. Investing In The Town

According to the financial resource Financial Slot, shopping at locally owned businesses rather than big box retailers keeps more money in the community. Local property taxes and other taxes paid by the businesses go right back into the community. This helps raise overall value for homeowners and can even reduce their taxes. The funding helps keep police, fire and school departments functioning properly.

5. Turnover Is Greater

While no one wants to see a small business fail, that fate is sometimes unavoidable. However, that turnover helps teach communities what was done poorly and helps others learn from those mistakes. It also means fresh businesses will come in and replace the old, driving new growth, opportunity and competition that keeps prices competitive.

The benefits of a thriving small business sector are numerous. Consumers can do their part by patronizing these firms more frequently.

5 Ways to Support Small Businesses This Holiday Season

November 17, 2021MBEhleHolidays, Shopping

Small businesses long have been the heart and soul of local communities. There is something to be said about being on a first-name basis with a local restaurateur or another small business owner, as such familiarity often translates into exemplary service.

According to the U.S. Small Business Administration, small businesses account for 99.9 percent of companies in the country, due in large part to the broad definition of small businesses (those with fewer than 500 employees). However, the vast majority of businesses in the United States have a staff that’s smaller than 20 workers, according to the Small Business & Entrepreneurship Council. These firms employ nearly 60 million workers, says the SBA.

Despite the prevalence of small businesses, fewer than 80 percent of entrepreneurial small business ventures make it beyond their first year, and only around half make it beyond five years.

Consumers who want to help their favorite small businesses survive can use the holiday season and beyond to set the course for success. Consumers can make a concerted effort to fuel this important cog in their local economic engines.

• Shop local. The concept is simple but effective. Opting to shop in local stores over larger conglomerates and franchises can help small businesses take root. Before making holiday shopping lists, visit local stores and base gift ideas on items they have in stock. Chances are those gifts will be one-of-a-kind.

• Purchase gift cards/certificates. All businesses have slow periods, and post-holidays is often a time when sales stagnate. Gift cards may bring new customers into local businesses who might otherwise not have patronized them, potentially creating new repeat customers.

• Cater holiday meals and gatherings. The holiday season is chock-full of entertainment opportunities. Individuals can rely on nearby restaurants and other food and beverage businesses to cater holiday parties. Some businesses also may be willing to discount or donate food for nonprofit group activities, such as church holiday bazaars, school holiday concerts or fundraising fairs.

• Mention small businesses on social media. The holiday season breeds excitement. Therefore, when shoppers are in local stores, they can snap pictures of products and overflowing shopping bags and post them online while praising local businesses.

• Think about subscription gifts. Enrollment in a health club or a massage therapy service are gifts that keep on giving for the recipient, but also help ensure consistent incoming cash for the business providing the service.

When shopping this holiday season, consumers can look to the small, local businesses in their communities that help make towns and cities unique.

How Consumers Can Show Their Support for Local Businesses

August 6, 2021MBEhleAdvice, Shopping

The road back to normalcy after the COVID-19 pandemic figures to have some twists and turns. Even after the rollout of vaccines began in late 2020, public health agencies like the Centers for Disease Control and Prevention and the World Health Organization emphasized the importance of people keeping their collective guard up, as previously unseen variants of the virus were still being discovered.

A slow march toward recovery has begun, but the uphill nature of that march underscores how important it is that communities continue to come together to support each other as well as the locally owned businesses that make towns and cities so unique. Consumers who want to help the local businesses in their community rebound and thrive in the months and years ahead can show their support in various ways.

• Take charge of your to-go order. Convenience became the name of the game when ordering food during the pandemic. Curbside pickup service was offered as a safety measure, and many restaurants that never previously offered delivery or takeout started to do so to generate revenue at a time when in-person dining was limited if not disallowed. Some restaurants began offering delivery through apps like Grubhub or Uber Eats, and though that may be convenient for diners, restaurants must pay a fee to utilize those apps. In lieu of ordering through a third party delivery service, consumers can take charge of their to-go orders and pick up the food themselves. That saves restaurants the delivery app surcharge, allowing them to increase net profits on the meals they sell.

• Continue to be loyal. A recent study from researchers at the Harvard Business School found that a customer’s eighth purchase was an average of 80 percent higher than his or her first purchase. That highlights just how valuable repeat customers are to small businesses. Consumers who have had positive experiences with small businesses in their communities in the past can continue to support those companies by looking to them first when they need new products or services. Doing so not only helps small businesses retain more customers, but it increases the likelihood that consumers will again have positive buying experiences.

• Share experiences via social media. Small businesses recognize the value of social media. A 2021 survey from Visual Objects found that 74 percent of small businesses in the United States are active on their social media accounts at least once each week. Social media can become even more valuable to small businesses when their customers utilize such platforms to share positive experiences and encourage their friends and neighbors to patronize local businesses.

Consumers can take various steps to support small businesses in their communities as such establishments look to regroup and recover from the COVID-19 pandemic.

How School Shopping Has Changed in the Pandemic Era

July 2, 2021MBEhleSchool, Shopping

Back-to-school shopping sales have long been indicators that the summer vacation season is coming to a close. Students and their parents may visit area stores or browse online looking for items to make the coming school year a success. Those lists have looked similar for decades, but shopping for school supplies in the pandemic era may prove to be a unique experience.

Though hundreds of millions of adults and adolescents have now been vaccinated against COVID-19, there figures to be some lingering effects of the pandemic during the upcoming school year. That could affect which school supplies families buy in the weeks to come. Here’s a look at some of the latest trends.

• A shift from physical stores: According to data from IBM’s U.S. Retail Index, the pandemic has accelerated a shift away from physical stores to digital shopping by about five years. It’s likely that school shoppers will turn to the internet for their supplies, which means local brick and mortar shops should increase their web presence and digital shopping capabilities to reach online shoppers. This includes omnichannel fulfillment, such as buy online and pickup in store (BOPIS) options.

• Reassessment of what’s essential: The pandemic may have changed which items consumers consider essential. For example, clothing became less significant as a greater number of students were enrolled in virtual learning. Back-to-school shoppers may purchase less clothing and focus more on tech items, among others.

• Traditional supplies become less necessary: In 2020, Deloitte forecasted that a shift in preferences and intentions would result in parents buying fewer traditional supplies, such as notebooks and office supplies, as they chose to invest in digital resources to supplement children’s education. That shift likely will continue into this school year.

• Support for local retailers: Community spirit grew in the early days of the pandemic and continues now. Many people prefer to shop in locally owned stores. Eighty percent of customers surveyed feel more or as connected to their communities, according to the business industry consultant company Accenture.

• Customers are trying new brands and products: Shoppers are trying new products out of curiosity as well as necessity. Back-to-school shopping may include novel brands and other items that may not have been readily purchased in years past.

Back-to-school shopping may continue to look a bit different than in previous years, spawning trends that may ultimately become the new normal.

The Various Advantages to Shopping Locally

December 17, 2020MBEhleShopping

Residents of a given town or city are often encouraged to support local businesses by looking to these firms to fill their needs. Small businesses are not just integral parts of communities, employing millions across the country, they also are operations that fund the very communities they service.

Efforts to promote shopping local appear to be working. According to the Commonwealth Financial Group, over the last several years there has been a shift in consumer purchasing behavior marked by a preference among consumers to support locally owned shops and stores over big-box retailers and even online shopping. The following are some key reasons why shopping locally not only benefits small business owners, but also the communities they call home and the customers they serve.

• More money stays in the community: According to the American Independent Business Alliance, for every $100 spent at a local business, $68 remains in the community. Conversely, only 43 percent of every $100 spent at a chain retailer stays in the community.

• Job creation: The Business Alliance for Local Living Economies says local businesses create the majority of economic growth. They employ millions of Americans by creating roughly two-thirds of private sector jobs. Local business owners also tend to hire people who represent the demographics of the communities where the business is located, which may include historically underserved populations.

• Diversity of products: Local stores tend to diversify their products and services to meet the needs of the local communities, whereas chain stores often stock their shelves based on national demands.

• Personalized service: A small business owner may be more inclined to go to great lengths to make customers happy because the long-term success of the business depends on customers becoming repeat customers.

• Personal connection: Knowing the people behind a business facilitates a connection not easily achieved with other companies. Customers may celebrate when a favorite business succeeds and look to spread the word about that business because they feel like they played a positive role in its success.

Shopping locally has gained momentum and is fueled by the many advantages to supporting local businesses.

Shopping Locally is Now More Crucial Than Ever

December 3, 2020MBEhleShopping

The importance of shopping locally has been emphasized with increasing urgency in recent years. Events like Small Business Saturday and Plaid Friday have brought some much-needed attention to the importance of shopping local, which is even more crucial now as so many small businesses try to survive the pandemic.

A poll from the trade group the National Federation of Independent Business reported that about half of all the businesses in the survey reported a 25 percent drop in sales since the outbreak of the COVID-19 virus, and roughly one in five businesses have seen sales decline by more than 50 percent. If the economic climate does not radically improve, 20 percent of small businesses won’t survive.

According to NBC News, small businesses employ 60 million people in the United States, almost half of the nation’s private-sector employees. In addition, small businesses generate tax revenues that help communities by funding schools, maintaining parks and contributing to public safety programs. However, based on research from the Federal Reserve Bank of New York, even before COVID-19 spread across the world, only 20 percent of healthy small businesses had sufficient cash reserves to continue to operate if they experienced a revenue loss for two months. Some have been shuttered for much longer. Individuals looking for everything from clothing to home improvement services to office supplies can look to small businesses to fill those needs.

• Look for small businesses for any and all of your shopping needs. Chances are items sold by big box retailers also are sold by small businesses. When the options are the same or similar, purchase from a small business instead of its big box competitor.

• Readily provide recommendations of small businesses with which you have done business. Too often people are quick to complain about places that have failed them, but those same people don’t think to say kind words about companies that went above and beyond. Share great experiences on social media or through word of mouth.

• Talk to small businesses owners first if you have an issue. It’s tempting to go directly to social media to complain about something, but such complaints can have a dire impact. Always take issues to the manager or business owner first to see if a resolution can be reached. A manager may not be aware of an issue at all. Give small businesses a chance to make it right before taking things public.

• If you own a small business, rely on other small businesses to fulfill your needs. Order supplies from fellow small business owners, seek the help of local financial advisors and tax professionals and use local suppliers and delivery personnel.

Small businesses have experienced unprecedented setbacks due to COVID-19. By supporting small businesses, communities can help them regain stable footing.

Shop Safely this Cyber Monday

November 26, 2020MBEhleHolidays, Shopping

Cyber Monday is a lucrative day for retailers. According to Adobe Analytics, which measured transactions from a majority of popular online retailers in the United States, consumers spent an average of $11 million per minute between 11 p.m. EST and midnight EST on Cyber Monday in 2019. And it wasn’t just the final hour of Cyber Monday that proved popular, as total sales in 2019 increased by roughly 19 percent compared to Cyber Monday a year prior.

The internet has made holiday shopping easier than ever, and retailers capitalize on that convenience every year on Cyber Monday. Savvy consumers recognize there’s great deals to be had on Cyber Monday, but the popular shopping holiday also marks a great time for cyber criminals to target unsuspecting online shoppers. Holiday shoppers spend more time and money buying gifts online every year, so before the buying season begins it’s wise for shoppers to consider a few strategies for shopping safely this Cyber Monday.

• Beware of malvertising. In recent years, cyber criminals have employed malvertising to trick online shoppers into taking them to websites that look reputable. But looks can be deceiving. Malvertising injects malicious code into legitimate online advertising networks. If consumers accidentally click a malicious ad, the malvertising can trigger a code that installs malware or adware on their computers, redirect users to a malicious website instead of the one the ad suggests or redirect users to a website that looks just like a legitimate retailer’s site, even though it’s not. Update antivirus and ad blockers prior to Cyber Monday. In addition, update browsers and plugins, which can often prevent malvertising attacks.

• Update your software. Skipping or delaying software updates on a computer, tablet or smartphone can make online shoppers vulnerable to hackers and other cyber criminals. Install new operating systems on your devices when such updates become available, and check to see if any new updates can be installed before shopping on Cyber Monday.

• Avoid searching through search engines. When shopping, resist the temptation to look for deals through search engines. Cyber criminals can insert malicious links into search results, directing unsuspecting to consumers to malicious websites designed to target their personal information. When looking for deals, visit the websites of established retailers instead of conducting searches through browsers like Google or Firefox.

• Read a URL before buying anything. One old yet still effective trick cyber criminals employ is creating websites that look identical to those of trusted retailers. These copycat sites may only be one letter different from legitimate sites. By reading URLs closely prior to entering any personal information, such as their credit card numbers, consumers can protect themselves from copycat websites.

Cyber Monday is a popular shopping holiday. Cyber Monday shoppers should be as cautious about cyber criminals as they are excited about finding great gifts for their loved ones.

The Fabric of Plaid Friday

November 19, 2020MBEhleShopping

The holiday season sometimes arrives with a frenetic pace. At the dawn of the holiday season, there seems to be so much to fit into a relatively short period of time, including planning celebrations and shopping. The rush often begins the Friday after American Thanksgiving on a day called Black Friday. Plaid Friday was born out of a recognition that the frenzied nature of Black Friday may not be for everyone. The event was created in Oakland, Calif., to transform holiday shopping for family and friends into a more connected, pleasurable activity than Black Friday. Plaid Friday promotes the diversity and creativity of local and independent businesses. On Plaid Friday, customers are urged to shop locally and enjoy choosing gifts in a more leisurely fashion.

According to event organizers, the name “Plaid Friday” was chosen from the idea of weaving individual threads of small businesses together to create a strong fabric that celebrates independent businesses. While Plaid Friday may have originated in California, it has now spread to local towns across the country. Plaid Friday precedes Small Business Saturday, meaning holiday shoppers can turn their two-day, post-Thanksgiving shopping excursions into 48 hours of opportunities to support small businesses. Shoppers have many different ways to support the Plaid Friday movement.

• Look for signage or social media advertising regarding Plaid Friday. Many establishments may advertise Plaid Friday sales. Keep an eye out for signs or hashtags on social media, such as #plaidfriday, #shoplocal and #dinelocal.

• Let others know you’re supporting local businesses. Spread the word about Plaid Friday to others who may not be aware of the movement.

• Wear plaid clothing on Plaid Friday to show local business solidarity.

• Search community blotters and other local websites to find out more about Plaid Friday efforts in your community.

• Certain shops may have scaled-back sales due to COVID-19 restrictions. Continue to support these businesses as much as possible, taking advantage of curbside pickup or delivery options that can further streamline holiday shopping.

• Explore new offerings. Some businesses you frequently shop with may have altered their services and products to fit the changing times. As a result, you may be able to purchase a greater variety of items all in one store.

Local shopping is at the heart of Plaid Friday. Shoppers who want to avoid the typical rush of Black Friday shopping can visit small local businesses.