Tag: shop local

How Consumers Can Show Their Support for Local Businesses

August 6, 2021MBEhleAdvice, Shopping

The road back to normalcy after the COVID-19 pandemic figures to have some twists and turns. Even after the rollout of vaccines began in late 2020, public health agencies like the Centers for Disease Control and Prevention and the World Health Organization emphasized the importance of people keeping their collective guard up, as previously unseen variants of the virus were still being discovered.

A slow march toward recovery has begun, but the uphill nature of that march underscores how important it is that communities continue to come together to support each other as well as the locally owned businesses that make towns and cities so unique. Consumers who want to help the local businesses in their community rebound and thrive in the months and years ahead can show their support in various ways.

• Take charge of your to-go order. Convenience became the name of the game when ordering food during the pandemic. Curbside pickup service was offered as a safety measure, and many restaurants that never previously offered delivery or takeout started to do so to generate revenue at a time when in-person dining was limited if not disallowed. Some restaurants began offering delivery through apps like Grubhub or Uber Eats, and though that may be convenient for diners, restaurants must pay a fee to utilize those apps. In lieu of ordering through a third party delivery service, consumers can take charge of their to-go orders and pick up the food themselves. That saves restaurants the delivery app surcharge, allowing them to increase net profits on the meals they sell.

• Continue to be loyal. A recent study from researchers at the Harvard Business School found that a customer’s eighth purchase was an average of 80 percent higher than his or her first purchase. That highlights just how valuable repeat customers are to small businesses. Consumers who have had positive experiences with small businesses in their communities in the past can continue to support those companies by looking to them first when they need new products or services. Doing so not only helps small businesses retain more customers, but it increases the likelihood that consumers will again have positive buying experiences.

• Share experiences via social media. Small businesses recognize the value of social media. A 2021 survey from Visual Objects found that 74 percent of small businesses in the United States are active on their social media accounts at least once each week. Social media can become even more valuable to small businesses when their customers utilize such platforms to share positive experiences and encourage their friends and neighbors to patronize local businesses.

Consumers can take various steps to support small businesses in their communities as such establishments look to regroup and recover from the COVID-19 pandemic.

How Families can Help Communities Rebound After the Pandemic

May 4, 2021MBEhleAdvice

The global pandemic that began in late 2019 and spread into 2021 had a devastating impact on the world. The human toll was significant, as millions of people across the globe lost their lives to the COVID-19 virus. The virus also had far-reaching economic consequences, many of which were felt in small towns and communities that had been thriving prior to the pandemic.

Vaccination rollouts that began in the final weeks of 2020 gave many people a glimmer of hope that life would soon return to some semblance of normalcy. The effort to restore towns and cities will require a community-wide effort, and families can do their part as the world slowly emerges from the pandemic.

• Support local businesses. A recent survey from the expert business mentors at Score® found that just 34 percent of small business owners indicated their operations were currently profitable in late 2020. The numbers were even worse for minority-owned businesses, as the survey found that just 26.5 percent of Black business owners had businesses that were currently profitable while the number was 29.2 percent among Hispanic-owned businesses. A thriving local economy is a vital component of a strong community, and families can do their part in the pandemic recovery by making a concerted effort to support the small businesses in their towns and cities, especially those owned by minorities. Support locally owned restaurants instead of chain restaurants when dining out or ordering in. Even visiting a locally owned barbershop instead of a chain hair cutter can be a great way to help community-based businesses recover.

• Lend a hand to the elderly. At the onset of the pandemic, public health agencies like the Centers for Disease Control and Prevention and the World Health Organization identified elderly men and women as among the most vulnerable to serious illness if they were infected with COVID-19. As a result, many aging men and women spent much of 2020 isolated from their friends and families. Families can help seniors in their communities recover from that isolation by volunteering at local senior centers, inviting aging neighbors over for weekly dinners or inviting them along on family outings to the beach or park. Such efforts can reassure seniors, many of whom played vital roles in building the communities they call home, that their neighbors have not forgotten them.

• Take active roles in the community. Recovering from the pandemic won’t be easy for any community. Some small businesses closed for good while others struggled to stay afloat, and local towns and cities lost significant tax revenue as a result. Residents, including adults and children, can help their towns and cities overcome budget shortfalls by becoming more active in their communities. Organize initiatives like park clean-ups to keep communities clean if budget constraints have forced local officials to cut back on such services. In addition, attend town or city council meetings to lend support to programs or even recommend new initiatives to help the community recover from the pandemic.

Restoring communities after the pandemic will be a tall task. But it’s one that will be more easily accomplished if families pitch in and do their part.

4 Ways to Uplift Small Businesses in Your Community

March 11, 2021MBEhleAdvice

With nearly half of all Americans employed by a small business, these establishments need our support more than ever.

According to the latest Wells Fargo/Gallup Small Business Index, 46 percent of business owners surveyed have seen a drop in revenue over the past 12 months, with some entrepreneurs seeing even more severe impact.

“Small businesses are at the heart of our communities and the key to millions of jobs,” says Steve Troutner, head of Small Business, Wells Fargo. “Keeping spending dollars in local communities is an impactful way to rally around small business owners.”

Wells Fargo is sharing four ways to uplift small businesses near you:

1. Shop local. While one-stop shopping on leading e-commerce sites can be tempting, the simple act of purchasing something from your favorite local retailer can go a long way in keeping business afloat and money in your community. Returning or exchanging gifts? Ask for store credit instead of cash. It helps keep money with a small business and makes their cash flow more stable.

Many shops have safety measures in place, such as limiting occupancy or offering contactless pick-up.

2. Eat local. Support your neighbors by dining at locally-owned establishments. Getting takeout or having food delivered? Order directly from the restaurant rather than through third-party sites that take a cut. When it comes to food shopping, opt for neighborhood grocers, which often carry produce from small family-owned farms and other locally-sourced goods. Many offer the same curbside pickup and delivery options as major chains.

3. Uplift diverse-owned businesses. Keep in mind that minority- and women-owned businesses have been hard hit by COVID-19. Many are counting on your patronage to survive.

To help entrepreneurs stay open and support local jobs, Wells Fargo is deploying approximately $400 million from its Open for Business Fund to nonprofits serving small businesses. The initiative focuses on increasing access to training and flexible capital that businesses can use for rent, utilities, payroll and other business needs. If you are a business owner looking for assistance and resources, visit wellsfargo.com/shoplocal to learn more.

4. Shine a light on your favorite business. Whether it’s expanding outdoor patios and installing heat lamps or updating tech to facilitate contactless checkout, small businesses have had to get creative to stay relevant. One simple way of supporting businesses as they make these changes is to follow them on social media and give positive reviews on websites like Yelp.

As part of its “Many hearts. One community” campaign, Wells Fargo is highlighting the determination, resilience and creativity that so many small business have shown this past year.

“Community has meant everything to me,” says Kadijatu Ahene, owner of Dija’s Touch Designs, which benefitted from Wells Fargo and Local Initiatives Support Corporation working together. “The challenges we’re dealing with have brought us closer. Whether its friends and neighbors checking on me and my girls, delivering food and more, COVID has reminded us that we need each other to move forward in unity.”

The Various Advantages to Shopping Locally

December 17, 2020MBEhleShopping

Residents of a given town or city are often encouraged to support local businesses by looking to these firms to fill their needs. Small businesses are not just integral parts of communities, employing millions across the country, they also are operations that fund the very communities they service.

Efforts to promote shopping local appear to be working. According to the Commonwealth Financial Group, over the last several years there has been a shift in consumer purchasing behavior marked by a preference among consumers to support locally owned shops and stores over big-box retailers and even online shopping. The following are some key reasons why shopping locally not only benefits small business owners, but also the communities they call home and the customers they serve.

• More money stays in the community: According to the American Independent Business Alliance, for every $100 spent at a local business, $68 remains in the community. Conversely, only 43 percent of every $100 spent at a chain retailer stays in the community.

• Job creation: The Business Alliance for Local Living Economies says local businesses create the majority of economic growth. They employ millions of Americans by creating roughly two-thirds of private sector jobs. Local business owners also tend to hire people who represent the demographics of the communities where the business is located, which may include historically underserved populations.

• Diversity of products: Local stores tend to diversify their products and services to meet the needs of the local communities, whereas chain stores often stock their shelves based on national demands.

• Personalized service: A small business owner may be more inclined to go to great lengths to make customers happy because the long-term success of the business depends on customers becoming repeat customers.

• Personal connection: Knowing the people behind a business facilitates a connection not easily achieved with other companies. Customers may celebrate when a favorite business succeeds and look to spread the word about that business because they feel like they played a positive role in its success.

Shopping locally has gained momentum and is fueled by the many advantages to supporting local businesses.

Shopping Locally is Now More Crucial Than Ever

December 3, 2020MBEhleShopping

The importance of shopping locally has been emphasized with increasing urgency in recent years. Events like Small Business Saturday and Plaid Friday have brought some much-needed attention to the importance of shopping local, which is even more crucial now as so many small businesses try to survive the pandemic.

A poll from the trade group the National Federation of Independent Business reported that about half of all the businesses in the survey reported a 25 percent drop in sales since the outbreak of the COVID-19 virus, and roughly one in five businesses have seen sales decline by more than 50 percent. If the economic climate does not radically improve, 20 percent of small businesses won’t survive.

According to NBC News, small businesses employ 60 million people in the United States, almost half of the nation’s private-sector employees. In addition, small businesses generate tax revenues that help communities by funding schools, maintaining parks and contributing to public safety programs. However, based on research from the Federal Reserve Bank of New York, even before COVID-19 spread across the world, only 20 percent of healthy small businesses had sufficient cash reserves to continue to operate if they experienced a revenue loss for two months. Some have been shuttered for much longer. Individuals looking for everything from clothing to home improvement services to office supplies can look to small businesses to fill those needs.

• Look for small businesses for any and all of your shopping needs. Chances are items sold by big box retailers also are sold by small businesses. When the options are the same or similar, purchase from a small business instead of its big box competitor.

• Readily provide recommendations of small businesses with which you have done business. Too often people are quick to complain about places that have failed them, but those same people don’t think to say kind words about companies that went above and beyond. Share great experiences on social media or through word of mouth.

• Talk to small businesses owners first if you have an issue. It’s tempting to go directly to social media to complain about something, but such complaints can have a dire impact. Always take issues to the manager or business owner first to see if a resolution can be reached. A manager may not be aware of an issue at all. Give small businesses a chance to make it right before taking things public.

• If you own a small business, rely on other small businesses to fulfill your needs. Order supplies from fellow small business owners, seek the help of local financial advisors and tax professionals and use local suppliers and delivery personnel.

Small businesses have experienced unprecedented setbacks due to COVID-19. By supporting small businesses, communities can help them regain stable footing.

The Fabric of Plaid Friday

November 19, 2020MBEhleShopping

The holiday season sometimes arrives with a frenetic pace. At the dawn of the holiday season, there seems to be so much to fit into a relatively short period of time, including planning celebrations and shopping. The rush often begins the Friday after American Thanksgiving on a day called Black Friday. Plaid Friday was born out of a recognition that the frenzied nature of Black Friday may not be for everyone. The event was created in Oakland, Calif., to transform holiday shopping for family and friends into a more connected, pleasurable activity than Black Friday. Plaid Friday promotes the diversity and creativity of local and independent businesses. On Plaid Friday, customers are urged to shop locally and enjoy choosing gifts in a more leisurely fashion.

According to event organizers, the name “Plaid Friday” was chosen from the idea of weaving individual threads of small businesses together to create a strong fabric that celebrates independent businesses. While Plaid Friday may have originated in California, it has now spread to local towns across the country. Plaid Friday precedes Small Business Saturday, meaning holiday shoppers can turn their two-day, post-Thanksgiving shopping excursions into 48 hours of opportunities to support small businesses. Shoppers have many different ways to support the Plaid Friday movement.

• Look for signage or social media advertising regarding Plaid Friday. Many establishments may advertise Plaid Friday sales. Keep an eye out for signs or hashtags on social media, such as #plaidfriday, #shoplocal and #dinelocal.

• Let others know you’re supporting local businesses. Spread the word about Plaid Friday to others who may not be aware of the movement.

• Wear plaid clothing on Plaid Friday to show local business solidarity.

• Search community blotters and other local websites to find out more about Plaid Friday efforts in your community.

• Certain shops may have scaled-back sales due to COVID-19 restrictions. Continue to support these businesses as much as possible, taking advantage of curbside pickup or delivery options that can further streamline holiday shopping.

• Explore new offerings. Some businesses you frequently shop with may have altered their services and products to fit the changing times. As a result, you may be able to purchase a greater variety of items all in one store.

Local shopping is at the heart of Plaid Friday. Shoppers who want to avoid the typical rush of Black Friday shopping can visit small local businesses.

How to Support Local Agriculture this Fall

October 22, 2020MBEhleAgriculture

The global pandemic that has upended daily life has exacted a toll on many industries. Businesses have been asked to close or temporarily scale back operations, while organizers of recreational gatherings have been tasked with reevaluating the practicality and safety of annual events.

Throughout the United States and Canada, autumn fairs, exhibitions and activities provide revenue for many people. But due to the outbreak of the COVID-19 virus, many of these annual events have been postponed, adversely affecting local agricultural industries as a result. Governments in certain places have responded to the cancellations and offered assistance to local farmers and agricultural industries. For example, the Province of Ontario is providing nearly $1 million to assist organizations that had to cancel fall events due to the coronavirus pandemic. In addition to supporting such efforts, the general public can pitch in to help offset some of the financial losses accrued by local farms.

• Check for virtual events. Some fall fairs or livestock events have been moved to the digital realm. That means competitors who were entering livestock or even home crafts into competitions can still participate. Organizers may ask for videos or photos of entries and then a committee will vote on the winners. This is one way to keep entry fees and even cash prizes moving along.

• Support local farms or orchards. Fall is harvest season in many areas, making this a popular time of year to visit nearby farms and to purchase fruits and vegetables directly from the source. Many farms have implemented safety protocols that align with COVID-19 health recommendations to safely welcome visitors. Things may look a little differently at orchards and farms, but smaller crowds and wearing masks should not compromise the fun of picking your own foods.

• Explore farm-to-table. Private individuals as well as restaurant owners can develop relationships with area agriculture producers to increase the availability of farm-to-table offerings. Restaurants can revamp menus to include a greater share of items sourced from nearby farms. Individuals also can rely on produce stands and farmers’ markets to stock their pantries. Some farms may offer delivery and mail-order as well.

• Offer financial services. Financial advisors can help farmers who are struggling with finances work through their options. Institutions may be able to extend the terms of loan repayments, refinance loans, restructure debt, or get credit extensions. Lower interest rates have created some new opportunities farmers may not be aware of. Financial advisors can help farmers navigate an uncertain financial time.

Farmers and agricultural organizations are facing greater challenges as fall fairs and other events are being canceled. The public can support agriculture in different ways to offset the financial losses stemming from the pandemic.

The Benefits of Hiring Local Wedding Vendors

February 8, 2018MBEhleAdvice, Seasonal, Shopping

Local vendors are often a go-to choice when couples are planning their wedding ceremonies and receptions. As the “shop local” movement grows in popularity, weddings present a prime opportunity to embrace this movement. Couples may have different ideas regarding where to tie the knot, but local vendors can be hired regardless of geography. Brides magazine says the biggest factor influencing wedding location is the size of the guest list and the number of people who wouldn’t be able to attend if the wedding was in a particular locale. Hometowns might be the traditional choice regarding wedding location, but the XO Group says one in four couples now host destination weddings. Once couples choose a town or city to host their weddings, they can begin exploring the benefits of working with locally-based vendors.

Familiarity

Local vendors will be familiar with the area and possibly even the location where the wedding will be held. That can help couples avoid having to give directions, discuss venue protocols, and handle other tasks that must be worked out with non-local vendors. For example, local photographers familiar with a particular venue will know all of the best places to get shots, and some vendors may have preexisting relationships with venue representatives that could ensure wedding day operations go smoothly.

Proximity

Local vendors can meet with brides and grooms more readily throughout the planning process, making things less stressful on the happy couple. This also makes it easier to drop off deposits, attend meetings, make fitting appointments, or attend styling sessions.

Savings

Couples who travel for their weddings and employ local vendors will not have to pack as much. Using local vendors eliminates the need to bring along bulky dresses, decorative items, flowers, and much more. Plus, couples needn’t pay to transport and house vendors brought along from back home.

Environment

Individuals who take great strides to conserve resources by reducing their energy consumption and protecting the environment often find that shopping local is beneficial. Local vendors are more likely to source their materials from other local businesses, reducing their carbon footprints along the way. For example, local caterers may rely on local farmers for their foods, affording couples the chance to host eco-friendly or even farm-to-table weddings.

Familiarity

Proximity

Savings

Environment

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